What are you doing on April 6? Spend the day immersed in web trends at MinneWebCon at the University of Minnesota Continuing Education and Conference Center in St. Paul.
Go for the 12 breakout sessions with speakers including Jason Sack of space150 and Bill Heyman of CodeMorphic. Bill was recently featured by Eden Prairie News for his huge accomplishment - the #2 most downloaded iPhone app! I will be speaking in the afternoon on Achieving Stakeholder Buy-In for User Research. Want to know more? Here's the official blurb:
One of the biggest challenges faced by user experience researchers is achieving stakeholder buy-in. Fears of the time and expense required to identify and resolve usability problems prevent stakeholders from accepting user research into the product design workflow. The typical recommendation is to refine the UX sales pitch and continually push ideas on stakeholders in hopes they will eventually catch on. Unfortunately, this creates an 'us vs them' environment rather than one of collaboration and innovation. This presentation will be a chance to hear about some techniques that have helped drive stakeholder interest in user experience research and some that backfired. We'll talk about using cognitive walkthrough as a method for stakeholders to identify major usability problems, creating moodboards to communicate design ideas, and a case-study on personas that failed in a commercial software environment.
Don't miss the discussion topics on social media, web tools, and usability/user experience. If that's not enough to convince you, perhaps the two keynote speakers will. At 9am, hear Linux Journal senior editor, Doc Searls speak on The Intention Economy. Tech author, Bruce Schneier will speak on Web Culture & Privacy at 2pm.
So now that I have you interested, you should register. This day of learning includes lunch, drinks, and snacks and you can't pass up the opportunity to mingle with Minnesota web professionals.
3 comments:
Samantha,
Your session was the main reason behind my decision to register for the conference -- I look forward to it, and it can't come at a more opportune time! :)
I'm still working on the content -is there a particular situation you'd like me to address? I'm hoping to keep things pretty informal with lots of time for Q&A on ways to work those stakeholders.
Well, my situation is unique since I telecommute, and quite often, customers are remote to both me and the home office. Any tips beyond "fly a lot" would be useful :)
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