Company: Corel, Inc.
Year: 2007
Challenge
A last-minute proposal from Corel product management required a Paint Shop Pro feature that allowed photographers to edit many photos using just a primary set of tools and that shares the look and feel of the rest of the application.
Research and Design Methods
Contextual inquiry
Retrospective interviewing
Sketching and wireframing
Heuristic evaluation
Cognitive walkthrough
Iterative design
Think-aloud usability testing
Solution
User research showed that professional photographers, advanced amateurs, and novice photo editors shared a common workflow - quickly select a small set of images, improve the color and lighting, and crop. The key factor in selecting a product to do this was how quickly the photographer could be in and out of the application. By bringing a set of key editing tools like red-eye reduction, cropping, rotating, straightening, and a modified version of Paint Shop Pro's Smart Photo Fix, most users can breeze through a set of photos quickly. An additional benefit of this design is that the new Express Lab mode eases the transition to a more advanced photo editing product like Paint Shop Pro from a more lightweight application.
Results
- Major feature brainstormed and developed within a few months
- Positive user feedback during final round of testing
- Supportive industry reviews
- Paint Shop Pro now trends toward larger amateur photo editing consumer market
Sample Wireframe
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