This week's popular search term is "Jared Spool iPod Apple Market Share". As I'm certain that Jared doesn't own a majority stake in Apple and didn't design the iPod, I think my visitors are looking for a fabulous UIE article, Innovation is the New Black, published on June 1, 2006.
At the time, SanDisk had the #2 digital music player and felt they were primed to compete with the iPod. In this UIE article, Jared points out an obvious flaw in their plan - Apple has the whole experience designed, so that even if the SanDisk player offers better performance, the iPod has supporting software, an online music store, and physical stores that customers enjoy visiting.
While you are visiting Jared's site, check out the full list of articles for your user experience educational enjoyment. Call it professional development and mark it down for your next annual review because it's okay to enjoy learning.
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