Now recruiting for a mobile user experience study!
What or who influenced the donation?
How do people decide how much to give?
How long does it take to make a mobile gift?
There's many more questions I want answered but this gives you an idea. My hope is to speak with 5-7 people who have made a mobile donation within the last year (or longer if it was a highly memorable experience), preferably who own a smartphone, iPhone, or iPad, and between 25-40 years old, and have at least a Bachelor's degree. I can be flexible on some of these demographics depending on your mobile phone usage. What matters more is how active you are with your phone (twitter, facebook, gmail, etc).
Spend 30 minutes on the phone with me in the next couple of weeks to help shape the direction of a fresh online giving experience for a major nonprofit research hospital!
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